Hypebeast -
24 Aug 2022 18:32
Sofia Prantera has a penchant for the esoteric, creating a brand that sat exclusively with the it-crowd when it first came to market in 2012. Since, Aries has gone on to become one of the U.K.'s best homegrown labels, transcending the streetwear box it was pigeonholed into from infancy to emerge as a uniform for a cult of creative like-minded people that wanted to respect the roots of streetwear -- insert bold graphics, colors and iconoclastic logos -- while taking it to the next step. Likewise,...
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